I'm a Concept Artist, Character Designer, Storyboard Artist, and Illustrator with over 8 years of experience
in the creative industry. I’ve worked across advertising, animation, and entertainment — bringing ideas to
life through compelling storytelling, design, and illustration.
I was part of the creative team at ICE Animations, where I worked on commercials and campaigns for brands
like Rio, Prince, Meezan Cooking Oil, and others. My responsibilities included storyboarding, character
design, and visual development to support engaging, brand-driven content.
I’ve also worked as a storyboard and concept artist on the animated series "Dettol Warriors" (Dettol Dubai),
crafting action-driven visuals and narrative moments. In addition, I contributed as a storyboard artist for
the Dubai-based series "Al Malavi" and worked on Pakistan Super League (PSL) Season 7 and 8, developing key
visual sequences for promo content.
From 2017 to 2020, I also worked freelance as an Assistant Director on a range of projects, including a
feature film and various commercials. That experience gave me a deeper understanding of production, timing,
camera movement, and storytelling from behind the scenes — all of which continue to influence my visual work
today.
My art style is influenced by comics, video games, advertising, and everyday urban life — a blend that helps
me infuse energy, mood, and clarity into every project. I focus on creating bold, expressive visuals that
not only look good but serve a purpose within the story or message.